LAZARINA
FASHION & PORTRAIT
PHOTOGRAPHER
MADRID, SPAIN
LIFESTYLE PHOTOGRAPHY
Lifestyle Photography – Capturing Life as It Happens
Lifestyle photography is more than just beautiful images—it’s about storytelling. It captures moments as they naturally unfold, highlighting the beauty in the everyday and preserving authenticity and emotion. Whether for a brand, a publication, or personal memories, lifestyle photography creates images that feel effortless yet intentional.
The best lifestyle photography balances spontaneity with artistic direction. It’s about creating an environment where people feel comfortable enough to be themselves while ensuring that every shot is visually compelling. From natural light to subtle interactions, every detail is considered to produce images that feel both genuine and beautifully composed.
For Brands, Publications & Personal Stories
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For Brands: Showcase your product in an organic, real-life setting that connects with your audience.
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For Publications: Create visually rich editorials that tell a compelling story.
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For Individuals: Capture meaningful moments that reflect personality and emotion.
Each session is tailored to create images that resonate, connect, and feel real.
Authenticity Meets Artistry
HOTEL LIFESTYLE
TEAM: Creative direction: Lazarina Kanorova & Edith Chan, Photography Lazarina Kanorova, Styling Edith Chan, Location scout Kerstin Krause, Flower design by Frederic Martin at L´Atelier de las Flores, MUAH Alejandra Acosta, Assistant photo Alejandro Guerra
Assistant stylist Carlota Reyzabal y Sofia Mur, Models @_nachoros_, @aleekatta, @carlotareyzmat, @jimeena.gomezz,
martinesss__25, @lopzmariaa, @luciaabadiaa_, @mati.lucci
THE LIFESTYLE EXPERIENCE
A Customized Approach
I begin with a consultation to understand your brand, goals, and the story you want your images to tell. Every element of your session is tailored to reflect your vision, from wardrobe and styling to the locations and tone of the imagery.
Expert On-Set Direction
During the shoot, I guide you through poses and expressions to ensure you feel confident and comfortable, resulting in authentic images that capture your best self.
Attention to Every Detail
From planning to execution and post-production, every stage of the process is handled with precision and care, ensuring the final images are polished and impactful.
WHY CHOOSE MY LIFESTYLE PHOTOGRAPHY
Expertise in fashion and editorial portrait
With years of experience in editorial photography, I bring an elevated approach to lifestyle, ensuring every image aligns with your vision.
Expertise at Every Stage:
From Planning to On-Set Direction and Post-Production
From the smallest adjustments in lighting to the perfect pose, every detail is meticulously managed to create images that truly stand out.
Collaborative and Supportive
Your input is essential. I work closely with you at every stage, from planning and creative direction to the final selection, to ensure the result is a collection of bespoke images that not only meet your needs but exceed your expectations, elevating your brand with elegance and authenticity.
Lazarina is an outstanding professional who makes you feel at ease throughout the session, and her warm approach creates a fun, relaxed atmosphere that brings out your best.
Absolutely recommended, 100%!"
Carlos Ollero
Lazarina´s expertise in fashion and celebrity editorial has established her as a preferred photographer
for the ones who seek excellence.
From thoughtful creative direction to expert lighting, Lazarina creates portraits that are
not only beautiful, but also timeless and impactful. "
Adriana Serna
Let´s Tell Your Authentic Story Through Beautiful Imagery!
Great lifestyle photography is about crafting visual narratives that feel alive. If you’re looking for images that capture authenticity and emotion while maintaining a polished aesthetic, let’s bring your vision to life.
The photos turned out
better than I could've imagined.
I felt like a true celebrity,
and use the photos all the time
to boost my brand and promote my career.
A wonderful investment in my profession!
Salwa Emerson
The experience and the results were incredible.
As someone who always feels I look bad in photos and is very demanding, I was thrilled—every photo, both group and individual, was a “10.”
What stood out the most was the professionalism and, the good taste, elegance, and warmth.
She knows exactly how to guide you and bring out the best in you. You have a wonderful time, with music, in a pleasant setting, and everything you need to do your makeup, change outfits... truly one of the best investments I've made.
Lazarina has worked several times with us, delivering spectacular results.
If I had to highlight something, it would be her impeccable professionalism, expertise in imagery, and her empathy in connecting with the people she photographs—an essential factor in making them feel comfortable and bringing out their best.
I would recommend her services without hesitation, as proven by the fact that we have already worked together multiple times.
Cristina Robledano, Communications Director at
Charity Organization "Nuevo Futuro"
